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Case StudyFintech

PaymentPro Generates $2.4M in Expansion Revenue

A fintech company scales expansion with AI-powered customer intelligence

PaymentPro

Payment processing platform for SMBs

Industry

Fintech

Company Size

200-500

Customers

15,000+

Location

New York, NY

$2.4M

Expansion Revenue

+28%

ARPU Increase

340

Upgraded Accounts

6 weeks

Time to Results

The Challenge

PaymentPro had 15,000+ SMB customers but struggled to scale expansion efforts. Manual research couldn't keep up with the customer base size.

Too Many Customers to Research

With 15,000+ accounts, manual research was impossible. Most customers never received proactive outreach.

One-Size-Fits-All Messaging

Generic campaigns failed to resonate with diverse customer segments.

Missed Enterprise Opportunities

Growing SMB customers with enterprise potential were slipping through the cracks.

The Solution

PaymentPro implemented AskUsers to scale personalized expansion across their entire customer base.

Automated Customer Intelligence

AI analyzed all 15,000 customers and identified 2,100 with high expansion potential.

Segment-Specific Campaigns

Different messaging for different customer profiles: growing SMBs, enterprise-ready, and feature upgraders.

Scalable Personalization

Each email was personalized based on the customer's industry, size, payment volume, and growth trajectory.

The Results

$2.4M in expansion revenue generated over 6 weeks
28% increase in average revenue per user (ARPU)
340 accounts upgraded to higher tiers
12 SMB customers converted to enterprise contracts
“We always knew there was expansion potential in our customer base, but we couldn't scale the research. AskUsers gave us the intelligence to reach 2,100 high-potential customers with personalized messages. The ROI was incredible.”

Jennifer Park

Chief Revenue Officer, PaymentPro

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